![]() ![]() While appropriate sizing and specifications create a solid foundation for your display ads, don’t forget to balance style with substance. ![]() If the quality is too low, Google can reject your ad. If it’s small enough, avoid decreasing the quality any further. However, there’s no reason to make your file smaller than 150 KB. Photoshop automatically shows you two other versions of your display ad with additional tweaks to make the file even smaller. However, after choosing the JPEG file format and adjusting the quality to 75, my file comes in at only 16 KB. Next, you’ll click on the 4-Up tab so you can see a few different versions of your display ad.Īs you can see, the original version of my ad was too large at 183 KB. To access this feature, open the File menu, click on Export, and select Save for Web. If you’re using Adobe Photoshop or Illustrator, you can use the Save for Web feature to see which file type works best. Just compress the file size before uploading it to Google Ads. How to Compress Display Ad File Sizeĭoes your image size exceed the 150KB limit? No problem. Generally speaking, JPEG offers the best compression options, so if your file size is cutting it close, try saving it as a JPEG. Google will accept the following formats for uploaded display ads: Make sure you save your final designs in the correct file format. They also double the px height of the other standard mobile banner sizes. Large mobile banner display ads only serve on mobile devices. The large size allows advertisers to create a more impactful ad. Half Page (300×600)Ī Half page ad size gives advertisers a ton of room to communicate their message and catch the audience’s attention. Leaderboards pop up often on forums and perform well on the top of a page, above the main content. The Large rectangle display ad size doesn’t work for mobile display ads but performs similarly to medium rectangles you’ll see these at the end of articles and embedded in-text the most. You’ll see 300×250 px ads most often embedded within text content or at the end of articles. Medium rectangle display ad size works well for Mobile, Text, and Display, so it tends to be a favorite among advertisers. If you’re thinking of offering advertising space on your site, these sizes usually perform best on a page. Note: these specifications also work with AdSense ad sizes. The picture next to each size shows you the location and relative size on the page. We’ve listed the top five best-performing banner ad sizes according to Google. Google automatically formats responsive display images (1:1 and 1.91:1 ratios) to these ad sizes. Note: Again, the responsive desktop and mobile ad sizes listed above represent the size of the ad, not the size of the image asset you upload. Responsive display on a desktop will most often format your images to fit (in px): Responsive display on mobile will most often format your images to fit (in px): Let’s cover the most common sizes you’ll see for responsive display ads. Note: this means that for responsive display campaigns, you can only upload images in the two aspect ratios mentioned above (square and landscape.) We recommend a minimum image width of 1500px. Instead, Google suggests you submit 5 to 10 images in each aspect ratio: square (1:1) and landscape (1.91:1).įrom there, Google will adjust the image size, appearance, and format to fit most available ad space. In contrast to uploaded display ads (Image and AMPHTML), Responsive Display ads don’t require you to submit a million sizes of images for display. Now that we’ve covered some of the most common display ad sizes for the uploaded image format let’s cover some sizing info on the default display ad format: responsive display ads. Īnd if you’re uploading display ads for mobile: However, regardless of the dimensions, all banner ads must be no larger than 150KB in file size. We’ve listed standard Google Ads display ad sizes in pixels. Then we’ll explain how to design high-performing Google display ads and banners, even if you’re not a designer. In this post, we’ll show you the most popular display ad sizes and direct you to free downloadable templates to help you get started. We did the heavy lifting and compiled the most common display ad sizing specifications in one Google Ads specs cheat sheet. Still, you need your display ads to fit almost every conceivable ad space on the internet, so let’s make display ad specifications easy to reference. Memorizing Google Ads display ad sizes shouldn’t even be on your to-do list. If you advertise through Google Ads, you have a ton of tasks to manage. ![]()
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